A Waterlily company
Licensed insurance guidance for
long-term care decisions.
Wealth Assurance Group is the licensed insurance agency in the Waterlily family, created to help families, advisors, and enterprise partners move from long-term care planning to clear, compliant insurance guidance when a licensed conversation is needed.
Licensed insurance agency
Planning-led guidance
Advisor-respecting support
Built for long-term care risk
Planning tells you what the risk may look like. Wealth Assurance helps you understand whether insurance belongs in the plan.
Clear handoff from insight to action
Meet with our LTC Planners
Why Wealth Assurance exists
The planning conversation changed. The insurance conversation has to change with it.
Families do not need a product pitch before they understand the care risk. Advisors do not need another sales intermediary that weakens the client relationship. Enterprise partners need a clean, compliant path when education crosses into regulated insurance guidance.
Wealth Assurance Group exists to make that handoff simple: planning first, licensed guidance second, documented next steps always.
When a Waterlily plan shows that insurance may be relevant, Wealth Assurance creates a licensed path to evaluate the options.
Who we serve
Built for the people around the long-term care decision.
For families
Understand your long-term care funding options in plain English, without starting from a sales script.
For advisors
Bring in long-term care insurance expertise without disintermediating the client relationship.
For partners
Offer an education-first experience with a licensed insurance pathway when participants ask for next steps.
What we help with
Insurance decisions are rarely just insurance decisions.
Long-term care coverage affects family expectations, retirement income, home equity, estate goals, and the advisor relationship. We help translate those tradeoffs into a clear next step.
Existing long-term care policy review
Rate increase conversations
Hybrid life/LTC policy evaluation
Annuity-based care funding options
New coverage fit assessment
Benefit and illustration review
Self-funding vs. insurance tradeoffs
Advisor and partner coordination
Our standard
Planning first. Product second. Clarity always.
Planning before product
The conversation starts with the client's care risk, family context, existing resources, and planning goals.
Plain-English tradeoffs
Families should understand what they are buying, what they are not buying, and what still needs to be planned for.
Advisor-respecting
When a client has a trusted advisor, our role is to support the planning relationship, not replace it.
Licensed and documented
When insurance guidance is required, it is handled through the licensed entity with the appropriate context.
How it works
A clearer path from care risk to coverage decisions.
1
Start with the care picture
Often begins with a Waterlily plan or partner referral.
2
Identify insurance relevance
Not every family needs a product conversation.
3
Speak with a licensed specialist
Discuss options, constraints, tradeoffs, and next steps.
4
Coordinate around the client
Work with the family, advisor, or partner as appropriate.
5
Document next steps
Proceed, wait, review coverage, adjust the plan, or pursue a specific path.
For advisors
A licensed LTC planner layer that protects the client relationship.
Most advisors know long-term care matters. Fewer want to spend hours navigating policy language, carrier differences, rate actions, hybrid illustrations, underwriting constraints, and family dynamics alone.
Wealth Assurance Group gives advisors a way to bring licensed support into the conversation while keeping the planning relationship intact.
Relationship to Waterlily
Waterlily helps families see the care risk. Wealth Assurance helps them navigate the insurance decision.
Waterlily
Planning intelligence for long-term care risk, family burden, and financial exposure.
Wealth Assurance Group
Licensed insurance guidance for policy review, product evaluation, and coverage decisions.
Make the long-term care insurance conversation easier to trust.
Whether you are a family, advisor, or enterprise partner, Wealth Assurance Group can help create a clearer licensed path forward.
Visit Waterlily
Meet with our LTC Planners
Wealth Assurance Group
Wealth Assurance Group is a licensed insurance agency. Product availability, pricing, underwriting, and suitability vary by state, carrier, and individual circumstances. Information on this website is educational and should not be considered legal, tax, investment, medical, or financial planning advice. Insurance guidance and recommendations, where provided, are offered by appropriately licensed insurance professionals. Please consult your legal, tax, investment, and care advisors before making decisions. Final legal and compliance language should be reviewed before publication.
A Waterlily company